According to my sources deep in Mountain Valley, this is the Google ad that will run during the 3rd quarter of the Hajj of TV advertising tonight. I'm counting on the Colts to silence the ridonculous "Who Dat?" of N'Orleans.
About the ad: I love it. Clearly shows product benefit and shows people what to do to get that benefit. But obviously it's the hopeless romance that is the best thing about it all. I'm not emo, just sensitive. What to y'all think?
Great ad Sam. Feels like it borrows heavily from this short film.
http://tomgibsonsimages.tumblr.com/post/126490951/via
Posted by: Tom Gibson | 07 February 2010 at 13:18
The end line is absolute toss, but the ad is beautiful - a very perceptive thought, and very well measured and executed.
Yes, it's my own emo side showing.
It reminds me of this: http://en.wikipedia.org/wiki/Before_Sunrise (and the sequel).
Posted by: Will | 07 February 2010 at 15:04
I like it well enough. I question if they need to run TV with a 67% global share of search. But from what the spot is communicating, I'm guessing they're trying to educate people on the variety of things you can search for, thus driving up the volume of search (and their own ad revenue in the process).
Posted by: paul | 07 February 2010 at 19:23
Tom: thanks for sharing dude, hadn't seen that vid, and yeah I see how the two are similar conceptually, thanks for the comment!
Humps: Indeed. The before/after sunrise movies are pretty sweet, twas my youngest bro who introduced them to me. Maybe we can watch them together and snuggle on the couch.
Paul: I'm guessing that it's exactly that reason they're on the box. And possibly as a precursor to more Google related comms on mass media, perhaps linked to their telephone and tablet based endeavours...
Posted by: Sam | 07 February 2010 at 22:36
I think they've done a good job there.
It borrows from a bunch of films as mentioned above, but also of course from this Web 2.0 video: http://www.youtube.com/watch?v=6gmP4nk0EOE
It's not easy to do a product demo in a way that is interesting, let alone emotionally engaging.
Kudos!
Posted by: Daniel Goodall | 08 February 2010 at 08:04
i think this is one more thing they are jacking of Apple..
very much in the style of those early Iphone ads
http://www.youtube.com/watch?v=bhhbaaWBgnk
still a very good execution..plus the way it is shot you can do spinn ofs in a zillion languages without to much cost of scale, but with culture an context in mind..
Posted by: Niko | 08 February 2010 at 12:28
Daniel: Thanks for sharing that dude, hadn't seen it in it's entirety before!
Niko: That's spot on brother, easy to plug into different contexts. Google is money with this baby, it also allows people to do their own versions, spreading the juice further into the interwebs.
Posted by: Sam | 10 February 2010 at 16:33
This ad should serve as a warning to us all.
Posted by: The Kaiser | 11 February 2010 at 18:09